Freelance copywriter
fluent in finance

You want customers to get you, like you, maybe even love you.

But, the messaging gets tricky when you’re in financial services. Sometimes you can’t quite help but fall into corporate speak.

For many in marketing, digital and customer experience, copywriting bites – and that’s why they come to me. I can help you say it straight and keep it interesting, without too much fuss to get there or the fancy agency overheads.

I’m Lisa O’Sullivan. Or WORDS for things. The conversational copywriter fluent in finance.

It’s a treat to see you here.

Why I do what I do

”Lisa is a phenomenal talent. She has an uncanny ability to translate corporate double-speak into a human language.

Greg TanDirector, Global Digital Marketing Operations and Governance at Visa

THE WRITER BEHIND THESE AND OTHER MONEY BRANDS

ING-copywriter
ubank-copywriter-freelance
virgin-money-copywriter

Creative problem solver

Putting a human and friendly face on the tightly regulated beast that is financial services is what I do best. And I love working with purpose-driven brands. Read my deepest, darkest secret to find out why I do what I do.

Lisa O’Sullivan

Conversational writing for human-centred experiences

  • Email and customer copywriting
  • Website and UX copywriting
  • Content writing and guides
  • Tonal wash & editing
  • Organic and paid social media copywriting
  • Tone of voice development
What can I do for you?