Marketers, digital people, UX and graphic designers, product managers, legal departments, designers, customer services, researchers and then a few others who many never have worked with a writer before.

Drop me an email or let’s have a phone call. You might already have completed a brief, or I can send you a WORDS for things template. We can also talk through it together, if that’s easier for you.

I listen to you. I ask questions. I read your marketing and customer comms, sniff around on social media to see what your customers have to say. I ask for juicy reading like research and brand guides, I listen in on customer calls (with your permission), and talk to your customer care people. I strategise and make a plan for success.

Once I understand your needs, I’ll prepare a project-based quote for it. Some ballparks for you (ex GST):

Email or letter – from $250
Social post series – from $300
Simple website – from $1,500
Sales page – from $1,000

This varies depending on the complexity of the brief. I include an itemised list in the quote so you know exactly what you’re getting:

1. Briefing
2. Scheduling
3. Research
4. Skeleton deck and/or tonal test
5. Draft copy – typically with a few directions for headlines and subject lines
6. Conceptual direction (if it needs it)
7. Presentation via Zoom (if it needs it)
8. Feedback session via Zoom (if it needs it)
9. Up to two revision rounds

I send it to you on the deadline day in a Word document.
I’ll need your feedback on things like:

1. Does it meet the brief?
2. Does it make sense?
3. Is it consistent with the brand?
4. Are all the facts correct?
5. Are there any questions for you to answer?

Together we find the best creative solution for you. This could (and generally will) take more than one round.
Think about:

1. Does it meet the brief?
2. Does it make sense?
3. Is it consistent with the brand?
4. Are all the facts correct?
5. Are there any questions for you to answer?

Next, sleep on it, and:

1. Complete the feedback box on the cover page of the copy deck
2. Mark up the document with track changes (if it needs it)
3. Schedule a Zoom if you need to discuss it, or send the document through via email
4. Then Lisa will schedule amends for you

Absolutely. I can chat with your legal and product teams or liaise via email to help you negotiate on curly copy challenges and refine the messaging. It’s got to be on brief, great to read AND legally compliant, right?

The other thing worth noting is that I can train them in your brand voice, which can save you from having the same conversation over and again about why customers need the message delivered just so.

I do a splash of UX because I have a solid digital background in UX/IA and web project management, but design is not my zone of genius. Lucky for you, copy is!

I do have some very excellent design and art direction connections, if you’re looking.

Yes, I can work with all sorts of related people including designers, art directors, creative directors, web builders, brand strategists, video editors and project managers.