Freelance copywriter
You want customers to get you, like you, and maybe even love you. But the messaging can get tricky in financial services. Sometimes, you can’t quite help but fall into corporate speak while keeping the regulator and your stakeholders happy.
Some of Australia’s most loved finance brands choose to work with me because I get it – clear, human language for complex products, shaped in close partnership with designers, product teams and marketers. I can help you say it straight and keep it interesting, without the fuss of getting there or the fancy agency overheads.
I’m Lisa O’Sullivan or WORDS for things; the conversational copywriter fluent in finance. It’s a treat to see you here.
Please shout if I can help.
”Lisa is a phenomenal talent. She has an uncanny ability to translate corporate double-speak into a human language.
Greg TanDirector, Global Digital Marketing Operations and Governance at Visa
THE WRITER BEHIND THESE AND OTHER MONEY BRANDS
Creative problem solver
Putting a human and friendly face on the tightly regulated beast that is financial services is what I do best. It was an accidental path that brought me to this place. Read my deepest, darkest secret to find out more.
Lisa O’Sullivan
Conversational copy that cuts the complexity
- Email and customer copywriting
- Website and UX copywriting
- Content writing and guides
- Tonal wash & editing
- Organic and paid social media copywriting
- Tone of voice development