Freelance copywriter
fluent in finance

You want customers to get you, like you, and maybe even love you. But, the messaging gets tricky in financial services. Sometimes, you can’t quite help but fall into corporate speak while keeping the regulator, stakeholders, and your ROI happy. 

Some of Australia’s most loved finance brands choose to work with me because I feel your pain. I can help you say it straight and keep it interesting, without too much fuss to get there or the fancy agency overheads. 

I’m Lisa O’Sullivan or WORDS for things; the conversational copywriter fluent in finance (and impact).

It’s a treat to see you here. Please shout if I can help. 

Why I do what I do

Lisa is a phenomenal talent. She has an uncanny ability to translate corporate double-speak into a human language.

Greg TanDirector, Global Digital Marketing Operations and Governance at Visa

THE WRITER BEHIND THESE AND OTHER MONEY BRANDS

ING-copywriter
ubank-copywriter-freelance
virgin-money-copywriter

Creative problem solver

Putting a human and friendly face on the tightly regulated beast that is financial services is what I do best. And I love working with purpose-driven brands. Read my deepest, darkest secret to find out why I do what I do.

Lisa O’Sullivan

Conversational writing for human-centred experiences

  • Email and customer copywriting
  • Website and UX copywriting
  • Content writing and guides
  • Tonal wash & editing
  • Organic and paid social media copywriting
  • Tone of voice development
What can I do for you?