Straight talking copy for finance types and down-to-earth brands



Email and customer copywriting

Want customers to fall in deep love/like with you? It’s in the subject lines that crack an open, friendly sales emails, straight-talking letters from the CEO, and chatty text message reminders.



Website and UX copywriting

Copy to help people do things without having to think too much. So it’s words for websites, including SEO writing, forms, apps, meta, links, labels and more.


Content writing and guides

All perfectly scannable and easy to follow, I research and write plain English how-to information. Handy help snippets, fact sheets, punchy blogs and sticky long-form articles.



Tonal wash & copyediting

You know what you need to say, you may have written it already. But it needs that final push to ensure it reads beautifully and feels like you. I can do that.



Organic and paid social content

There’s an art to using your social media voice and I can help you nail it for customer DMs, prospects on LinkedIn, punchy Insta stories, Facebook carousels and Twitter posts.



Tone of voice development

Do you need to define your brand voice so all your writers, agencies and stakeholders know the drill? I write brand writing guides and train people up in them, too.

Lisa breathes life into brands with her wordsmithery…Her copywriting is always, quite simply, brilliant.

Bec GleesonPrincipal, SquidInk Communications

Q & A

Does Lisa does have finance copywriting specialities?


  • Mobile and digital platforms
  • Forms and statements
  • Service messaging
  • Apologies and change communications
  • Employee value proposition communications
  • Customer cross-sell email sequences
  • Lead magnet campaigns
  • Staff training in conversational voice – contact centre, product, legal, marketing

Does Lisa write things other than finance?

Absolutely. Please get in touch to find out if I can turn my hand to your project.

Does Lisa write formal copy?

Yes. I can write a mighty fine annual report like the best of them.

What are Lisa’s rates?

I work on a brief with you and quote for the job. See ballparks in my process Q&A > ‘What will it cost to work with Lisa’.