Email copywriting
Want customers to fall in deep love/like with you? It’s in the subject lines that crack an open, friendly sales emails, straight-talking letters from the CEO, and chatty text message reminders.
WEBSITE
UX copywriting
Copy to help people do things without having to think too much. So it’s words for websites, including SEO writing, forms, apps, meta, links, labels and more.
CONTENT
Technical writing
All perfectly scannable and easy to follow, I research and write plain English how-to information. FAQs, help snippets, fact sheets, and friendly long-form articles.
EDITING
Tonal wash & copyediting
You know what you need to say, you may have written it already. But it needs that final push to ensure it reads beautifully and feels like you. I can do that.
SOCIAL
Social posts & templates
There’s an art to using your social media voice and I can help you nail it for customer DMs, prospects on LinkedIn, punchy Insta stories, Facebook carousels and straight-up posts on X.
BRAND
Tone of voice development
Do you need to define your brand voice so all your writers, agencies and stakeholders know the drill? I write brand writing guides and train people up in them, too.
”Lisa breathes life into brands with her wordsmithery…Her copywriting is always, quite simply, brilliant.
Bec GleesonPrincipal, SquidInk Communications
Q & A
Does Lisa does have finance copywriting specialities?
Yes.
- Product and feature launches
- Brand positioning and message frameworks
- Apologies and change
- Customer service messaging
- UX, mobile and desktop
- Emails and SMS
- Brand voice training
Does Lisa write things other than finance?
Absolutely. Please get in touch to find out if I can turn my hand to your project.
Does Lisa write formal copy?
Yes. I can write a mighty fine annual report like the best of them.
What are Lisa’s rates?
I work on a brief with you and quote for the job. See ballparks in my process Q&A > ‘What will it cost to work with Lisa’.